Consumers no longer sit still and absorb your marketing. They are on the move and they are connected. They want direct access and interaction with your business. They are mobile and social. Leverage that combination in your marketing strategy.
Creating a mobile or social media marketing strategy can be exactly the tipping point your business needs in 2009. Consumers are increasingly mobile and socially connected. Consumers are constantly connected with friends, family, and community–make sure that is how you connect too.
The cell phone is the average American’s constant companion. So much so it seems more likely to walk out of the house without your pants than your mobile phone.
In fact a growing number of consumers are abandoning their home and office phone for a mobile only lifestyle. This is a great opportunity for creative mobile marketing strategies.
John Edwards used mobile marketing at political rallies you capture opt-in text messaging numbers. He would hold up his mobile phone and ask everyone to text a specific number to sign-up for campaign updates. That is just one of many emerging mobile marketing concepts engaging consumers:
* Sports networks are using it to update you on your favorite team
* T-shirt and bumper stickers are displaying text codes for promos
* Realtors are using it on For Sale Signs
* Cable news networks are using it to take real-time surveys and polls
Getting in the mobile marketing game is critical to your business, regardless of the size.
Like mobile marketing, social media is becoming a required tool in your marketing kit. The Internet is becoming a seamless part of not only our workflow, but also our lifestream. Every moment of many of the most attractive consumer segments are spent connected. Connect not only to the Internet, but also to their social networks.
Like the Clue Train Manifesto, a prophetic book about the coming of Web 2.0, predicted markets are becoming conversations. If you are not in these conversations you are losing opportunities.
Your marketing plan need to include social networking and social media. Building an audience is important. You need to meet and activate your community where they are–Twitter, Facebook, and LinkedIn.
Putting it Together for PR & Branding
Of course mobile marketing and social media are unlikely to give you results without a plan–objectives that build your PR and branding. Start by planning your core messages and perceptions you want to build in the market. Which lets you fully leverage these emerging marketing opportunities.
And how it drastically influences your business. Online SEO Marketing is all about this being the situation, it is important to know what Online SEO Marketing is all about promoting your products and services through your website. However, simply putting up a website is not enough; your website must be visible in major search engines. But, how does one achieve visibility in search Why is Online SEO Marketing so popular today? Because it has been extremely effective in boosting sales for countless businessmen around the world. Just consider this – 90% of your potential customers search for their products and services online rather frequently. Suppose you are offering quality products and services at competitive prices, but your sales are not improving as no body knows about your products, simply because you are not using the appropriate medium to promote your products and services!!! It is really difficult to beat your competitors unless you use the right medium that most of your competitors are using.
engines? Read on to know more.
How Does Search Engine Optimization Process work?
Typically, a website is optimized by following many internet marketing strategies. The process of Online SEO Marketing encompasses many link building strategies so as to achieve higher rankings in the Search Engine Result Pages of various search engines for different set of targeted keyword phrases. The visibility of your site in the search engines largely depends on the quality and quantity of the inbound links that your site achieves. Hence, the entire process of Search Engine Optimization is aimed at achieving links for your website.
There are many SEO consultants who offer Internet Marketing Solutions. However, what differentiates them from each other are their approach to the optimization process and the SEO Online Marketing strategies they follow. Ideally, a web marketing company starts with a well-strategize keyword analysis of your site to see if your site has been optimized on the right set of keywords or keyword phrases (the words online consumers use).
After a comprehensive keyword analysis, the SEO process is followed by many on-page, off-page and on-site modifications. While the on-page factors include optimization of the meta tags, URLs and web content of your sites, the off-page optimization methods are primarily carried out by a meticulously planned link building strategy. The off-page optimization methods, by and large, include directory submission, article submission, blog submission and press release distribution. Some advanced Online SEO Marketing techniques such as Social Bookmarking, Forum participation and full-page advertisement are also being followed to achieve high volume of quality inbound links towards you site.
The process of Online SEO Marketing helps your site become visible in the SERPs of major search engines for the keywords or keyword phrases you site has been optimized on. When your prospective customers use those keywords or keyword phrases in the search box of different search engines, your site comes at the top page in the SERPs and, the volume of the potential customers increases drastically. The Online SEO Marketing, apart from being the most effective medium of increasing your sales, is also far more economical in comparison to the other modes of business promotion. This is the reason why Online SEO Marketing is fast emerging as the best method of business promotion across the globe.
B2B portal: A Business Platform to Ultimate Productivity
If somebody tells you that your present corporate website can
be converted to a B2B portal which will help you significantly
improve your company’s productivity in both of the two primary
factors: Revenue Growth and Cost Saving, and that the portal can
be launched in a matter of months with a very reasonable
investment, what will be your reaction? Read on to learn how
corporations all over the world are missing an opportunity,
which can revolutionize the way they manage their businesses.
What is a B2B portal?
A portal is defined as an access point to World Wide Web. A
portal is a combination of web pages, features and services
which become a primary destination for users. The word was first
used to describe the sites of popular Internet access providers
or search engines such as AOL, MSN and Yahoo! At a later stage,
the word “portal” evolved into something bigger covering
business websites, where a corporate portal or enterprise
information portal acts as a base for employees, customers,
suppliers and other associates of a company to access corporate
information and web services. A B2B portal is a distinct kind of
website with features to conduct electronic business and manage
significant parts of corporate business processes.
Benefits of having a B2B portal
Today, B2B portals are not just a fancy idea! They are an
absolute necessity for all enterprises of any type and size. The
advantages of having a quality B2B portal are massive.
Implementation of a true high quality B2B portal could have
immediate impact on company productivity.
Revenue Increase from Existing Clients Existing clients get
faster and easier access to product information, quicker
response to their requests, get better customer support and are
able to buy products online. Revenue Increase from Value Added
Services Once a B2B portal is set as the primary sales channel,
spared resources can be used to create more value added services
for clients. Some of the services that the portal may offer also
could be utilized to generate more value.
Order Processing Cost If the B2B portal integrates supply chain
management solution, it will reduce the cost of processing
orders drastically. Studies show that similar solution can
reduce cost of processing a purchase order from US$ 70 down in
average to US$ 6 only. Sales and support costs Automated sales
and customer support features integrated in the solution is
capable of reducing overhead costs up to 30 percent.
Inventory keeping costs Clearer visibility and forecasting
ability thanks to various features of the B2B portal may help
companies considerably reduce inventory keeping costs.
Other key benefits include: Low customer acquisition cost
Effective portal branding on the Internet will help to attract
customers from new sources. The cost of acquiring customers
through online channels is always cheaper than other traditional
Improve customer service Ability to have constant interaction
with customers through the B2B portal helps companies serve
customers better. The B2B portal solution allows tracking the
whole ordering process from payment to delivery and brings
greater efficiency in customer service. or directly buy products
using the shopping cart Reduce sourcing time cycle The customers
can select products from the integrated marketplace of the B2B
portal and either sends purchase orders or directly buy products
using the shopping cart. Buyers handle all their procurement
related correspondence from a consolidated working page, which
helps them react instantly and reduce time in document
Community participation Company buyers and sellers can create
communities surrounding the B2B portal’s discussion board. This
helps getting valuable feedbacks on time, building new
partnerships using the networking ability of a community, and
disseminating important information to members easily.
Real time access to current product information Current
information of a product is vital for an accurate buying
decision. Updating product content and other information using
customized forms as it is necessary, the company can help buyers
and other associates to take critical decision promptly.
Control rogue spending Consolidated and automated procurement
and approval method stops maverick buying in a company.
Main components of a B2B portal
Supply Chain Management Supply chain management solutions can
deliver great values to company’s existing systems.
Implementation of these solutions will help achieving incredibly
high return on investment and will have tremendous impact on
company’s business, which include: better productivity, faster
order processing, greater visibility, the elimination of
maverick or unplanned purchasing, etc.
Marketplace This is the venue where the enterprises can post
their products for sale. A sophisticated shopping cart will be
integrated into the electronic marketplace in order to automate
the buying process.
Auction Electronic auction system can use both English and Dutch
auction methods. For convenience the auction component can be
integrated into the electronic marketplace. Online auction helps
liquidate surplus goods easily.
Reverse Auction This solution allows the company to automate
electronic procurement, where suppliers compete for business
real time online.
Storefront for Participants Each associate of the B2B portal
will get a Storefront that may reflect profile of the company,
its products, services or other information.
Forum A Forum or a Discussion Board is an organized, on-line
interactive message board where participants conduct discussion
on a set of topics by posting questions, comments and responses.
Internal Messaging System Elaborate Messaging System allows a
participant of the B2B portal send and receive messages from
other participants and the company. Since the messages do not
leave a secured server, participants would not be worried about
sending sensitive information over the Internet.
Classified Catalog based bulletin board allows company
associates to post important notices in various predefined
Directory of Companies This is a listing of all registered
associates of the B2B portal either by business category or by
alphabetical order. An advanced search engine tool is
incorporated in order to find a company based on data provided.
E-catalog E-catalog — a hierarchy of product and service
categories based on UNSPCS, a global products and services
classification method that covers the broadest collection of
industries and commodities available today, and designed to
facilitate e-commerce transactions by providing
geography-independent common nomenclature system.
Product Content Adding System Product adding mechanism based on
either easy-to-use wizard or simple but detail forms allows
users to integrate products or services with accurate and
Product Notification The system can generate an alert and send
by email to a user, who requested to inform once a particular
product or service gets added to the E-catalog.
Numerous other features could be incorporated to an existing B2B
portal depending on requirement, such as: News Aggregation using
RSS feed, Contact Management, Electronic Journal, Press Room,
Document Repository, etc.
Time needed to set up
Using ready made B2B Portal components from a provider like Rusbiz.com a medium size
portal can be built or integrated to existing website within
three to four months. By developing a B2B portal ahead of your
major competitors you can give your business a significant boost
and make your company stand out from the crowd.
Google SEO from http://www.RingJohn.com is work that we do on your website to help you rank highly in Google’s search results. This includes creating a site map, ensuring that every page has keyword rich page titles, and building lots of inbound links to your website.
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Today we look at the speacial sauce which makes the Internet Marketing World Go Round – Traffic
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Traditionally businesses could use server sharing to reduce costs and take care of their server needs. This is an old way of thinking. Today cloud servers are a much more efficient way. The leader in cloud servers is Gigenetcloud.com . They have more to offer than the others in terms of tools and support and capacity. Compare Gigenetcloud to Other Providers and see the Gigenetcloud difference.
Social media marketing is a new, free and very powerful tool and it can serve you very well when you are searching for free internet marketing methods to promote your internet home business online.
Social media site are called social for a good reason. This is a place for people from all over the world find and connect with other people with same interests and hobbies, and form groups online, build friendships, have new relationships and share their favorites interests and ideas.
It was only natural for these people to start and use these groups, friendships and new relationships for their businesses. When you have online friends, you can reach a larger crowd of people, all are potential customers, and this is how the social media marketing or social networking was born.
So how easy it is to use the social bookmarking for internet marketing purpose?
Step 1 – Join some of the leading social media sites. Websites such as Digg, Mixx, StumbleUpon and more are very popular social media sites. Bookmarking a page in those site and some other sites can be indexed very quickly by the search engines, this is very good if you want to drive traffic to your website, free and let the search engines notice you.
This tactic is very good, When you need to drive traffic to a new website and have no money to invest in advertising.
Step 2 – Complete you profile. If you want to promote your internet home business using social media sites and social networking, try to give as much details as you can. When you are online do not hide behind a screen name, if you are here for business let the people know a little about you, sign in with your real name, write a few detail about yourself and on your home business. At the end give a link back to you website and a few of your mostly recommended products.
Step 3 – After finishing your profile is time socialize. Social marketing is all about making friends, finding people with the same interests as yours, joining groups and building relationships.
These friends are important for your business and they will help you in time to promote your home business, but you will have to help them too.
Step 4 – Now it is time to start the social networking. Social bookmarking is the word. You bookmark you website or blog, and you let people know about it. You also have to bookmark other people websites and blogs, and vote for your friend’s bookmarks.
When in social media marketing you need to give to others if you want them to give back to you, this is when you get the best results.
Step 5 – Ask your friends to vote for your favorite links and offer to do the same for them. From here the traffic to your website will only grow and you get it all for free.
If you join the top leading social media sites, you will get more traffic, as the website popularity grow you will get more votes, your bookmark get indexed faster and this is also counts as a backlink from some of those sites.
SEO does not have to be too complex but it requires quite a lot of work if you map on having your site in the top 10 of major search engines like Google, yahoo and msn. Webmasters want to have their Websites on the first page of Google, MSN and Yahoo when their keywords are being looked for.
Unfortunately they believe one of two things. The first thing it is not easy to do it on their own, and the next thing is there is a top secret cheat that should have to be performed in order to get high rankings. Both These statements are incorrect.
Webmasters grant thousands of dollars to a capable SEO expert to include their sites on top ten rankings of major search engines. The fact is that you can have top Search Engine Rankings at low price and doing the work yourself or paying a professional SEO company thousands of dollars to get your Website on the first page. Both will work the decision is yours. If you have that much sufficient time to do a lot after your site and that kind of understanding you can do it on your own, or else you’ll have to hire a professional SEO or an SEO company.
You have to be animated to do a lot of tasks of Website Optimization if you want to get success. There is a lot of information on the Internet about SEO. A lot of persons will tell you that to get high rank of your site you have to create and submit many RSS feeds. Some will tell, you need high quality shared links. There is not just one way to get first paged on Google.
What is necessary for Webmasters in order to get site in Top Rankings? Some consider that if they accomplish 3 major tasks of SEO that their Website will ascend to the top. I think that no one can get his site with just doing a few work of SEO and get your site in high rank with major search engines.
Complete SEO is your most excellent assurance to get a high ranking on the major search engines. What is full SEO? Use the ways to get your site perceived on the major search engines like, Press release, classifieds. Do this using your targeted Keywords means get link on your key words which you have targeted for your site. If you really want a top ranking and do not have time to do it on your own then just hire an expert SEO. He will let you know a lot of things which you will need to get your site on the first page of main search engines.
Internet marketing Is a Growth Career Point
Internet marketing is a growth career point. If you go on the web you’ll know why. Quite simply, the Internet is ideal for marketing. And there are a huge range of platforms for that marketing to flourish in. for more detail go to: www.free-ad-system.com.Whether through out and out advertising or in subtler, but nonetheless dynamic ways that can reach out to any number of Internet users. Employers now see the Internet as a valuable advertising and marketing tool, but how are universities and higher education providers responding to this in the career choices development of students?
Whether through a traditional campus based course or through distance learning in the e-learning environment, the use of the Internet is vital for research and studying. Yet higher education providers are now considering the impact of the Internet on marketing and placing a greater emphasis on the use of the Internet for innovative marketing techniques as well as tried and tested marketing methods.
With technology ever-evolving, marketing courses – delivered as distance learning programs for flexible learning or on campus based online marketing courses – are also looking at consumer trends for particular web based platforms, such as blogging, social networking and other communication facilities.
Understanding how the Internet works, for more detail go to: www.impacts-popup.com.and how to keep up with ongoing trends and preferences from consumers is a major factor in understanding how marketing works with the Internet.
With marketing being a subject that demands a variety of skills, higher education organizations are now competing to offer the best courses in online marketing degrees to suit potential and future student demand.
Many professionals are now either going back to education or considering going back into education thanks to a range of online or distance learning courses in Internet Marketing. These students are usually adept with the e-learning environment and choose flexible learning as they need to be developing their skills via the Internet Marketing course and then implementing them into their work. Employers too are keen to see better productivity so for many, enabling their staff to participate in online Marketing courses proves ideal for all parties.
Other participants in Internet Marketing courses see combining an online degree with their work as a way to change professions altogether. Higher education providers acknowledge that these students may either choose to stay in work either through financial or other reasons; they recognize that flexible online learning is a great way to deliver online university degrees that can actually assist students professionally during the online marketing course.
Whether studying Internet Marketing through a home learning degree or as part of a business degree or related online degree program, higher education organizations understand the implications of web based marketing and the importance within the marketing industry – although opinion is divided whether the education sector has been slow or quick to respond. Internet Marketing is a fantastic career growth point, and with employers demanding that students learn Internet Marketing skills, the e-learning environment is a practical and functional way for students to both learn and gain valuable experience.