Duration : 0:3:54

Technorati Tags: rave

Duration : 0:5:59

Technorati Tags: 2k7, B2B, boro, buzzin, MC, mint, monkey, new, nrg, powerhouse, skelton, the, ts1, ts12, tune

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Duration : 0:2:45

A cell phone has become an inevitable and indispensable part of our lives. And akin to it are the SMS or Short Message Service which has made life much simpler. SMSes are text messages that can be sent or received with a mobile phone. The first commercial SMS message was sent over the Vodafone GSM network in the United Kingdom on 3 December 1992, from Neil Papworth of Sema Group by using a personal computer to Richard Jarvis of Vodafone by using an Orbitel 901 handset. The text of the message was Merry Christmas. The first SMS typed on a GSM phone is claimed to have been sent by Riku Pihkonen, an engineering student at Nokia, in 1993.

In a SMS there can be words, numerals, alphanumerical combination and latest addition being emoticons depicting a smiling face, a sad face, a confused face, etc. The total length of each message when Latin language is used can be of 160 characters.

If you own a business you can definitely take advantage of SMS using enterprise messaging. So what exactly is enterprise messaging? In enterprise messaging, there are a set of pre-defined standards that allow various organizations to send precise and meaningful messages between a number of computer systems. Whatever be the genre of your business, you can exploit the advantage of mobile messaging for various business-to-business (B2B) applications. For example you may use B2B messaging for marketing certain consumer goods.

You need to choose a reliable service provider for SMS to accomplish you enterprise messaging requirements. Try to avoid selecting mobile operators as your service providers as they are inefficient to support your mass requirements. Enterprise messaging involves complex infrastructure and critical messages which cannot be fulfilled by the mobile operators.

Instead of such mobile operators you need to be on the lookout for independent providers of mobile data services which solely focus in the domain of enterprise messaging. The benefits of working with such service providers are enormous. Firstly, they are reliable and capable of handling the massive integration with backend applications or databases. They exhibit better connection properties as the connection is not interrupted even if a particular service operator fails as compared to the mobile operators in which the connection would have been terminated in such an event. They give the guarantee of timely message delivery and also give secure and confidential message management system. There are no payment hassles too.

Thus mobile SMSes are a boon for your business in terms of enterprise messaging.

Jay Moncliff
http://www.articlesbase.com/cell-phones-articles/mobile-sms-a-boon-for-enterprise-messaging-122800.html

Many people say that search engines are the future of the business. If your company is not present on search engine ranking pages, most probably this will have a major influence on the profits, awareness and competitiveness. We search for business partners, suppliers and services in different ways and languages all over the world. These who are interested in the Eastern Europe market should have necessary pieces of information how to effectively reach through Internet their potential customers e.g. in Russia.

This article presents a summary of how the Russian (the fastest growing population of internauts all over the world according to comScore World Metrix, Jan 2007) look for information. It also explains the advantages of a good exposure in search engine listings in the Russian search engines.

Searching activity in the Russian Internet (known also as Runet) is concentrated in 4 major search engines. These are:

• Yandex.ru – with 48,4% of market share;
• Google – 28,6%;
• Rambler.ru – 15,9%;
• Mail.ru – 4,7%;

The other players (Yahoo, MSN, Aport, Meta Bot, Alta Vista and others) take the rest of the market, according to SpyLOG Feb / Mar 2007 stats – http://gs.spylog.ru/r/?reportId=7&categoryId=1.

Business promotes itself in Russia

As a result of intense development of Runet, not only the local SMBs spend money on PPC campaigns but also both international companies of the same size as well as big multinational businesses like General Motors, Nissan, Peugeot, Honda and Sony. In case of these companies, yearly advertising budget is between $1.5 mln – $3.5 mln with up to 50% of it being spent on search engine advertising in Yandex.ru.

Search Engine Marketing on the top

Due to the great interest among advertisers, 2006 expenses on search engine promotion in the Russian Internet grew by 150% comparing to year 2005 and reached $110 million. Thus, search engine advertising has beaten banner advertising (with $100 million spendings) first time ever. This should be a very important signal for all the companies which promote themselves online, that SEM activity (a mix of technology and words which allows to reach now more than 90% of internet users) is an optimum way of the promotion (Lenta.ru – http://lenta.ru/news/2007/02/12/advert/).

Optimum costs of promotion

The minimum price for a single click (CPC) in Yandex.ru varies from (depending on the industry) $0.50 (“stickers”) to $5.00 (“refridgerators”). In Begun.ru one can pay $4.00 (“cash terminals”), $5.70 (“sight correction”), $5.90 (“companies registration”) and even $6.20 for “company closure”. The highest prices ($9.99) are paid for targeted campaigns which take into account very precise parameters, geolocation and time restrictions. You can compare this to $1550 – $5000 prices of one week banner campaign on popular Russian portals (according to http://www.context.1ps.ru).

Investing money in paid listings should be then cheaper and undoubtedly more efficient. When talking about banners, one pays for impressions, not users’ interest measured by clicks and actions taken on the advertiser’s website. The opposite payment model is assigned to sponsored links – payment is made only for users interested in products and services who click and visit the website.

Competition among advertisers

The highest prices in Yandex.Direct (http://www.direct.yandex.ru) are related to B2B activity, where just one transaction (no matter if it is selling a drilling rig or Boeing) per year make a single click with CPC of $48.00 affordable. Apart from above-mentioned B2B examples, the most competitive areas of interest are flats’ sale in the modern block of flats, airplane rentals, Forex stock exchange and building industry services.

Why Yandex?

Coming back to the most important search engine in Russia… Yandex – not very well organized in late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled its revenues last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers interested in both search engine optimization (being well exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has had two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog – http://company.yandex.ru/blog/).

Cheap listing better than expensive banner impression

Lew Glejzer, the director of AdWatsh advertising agency predicts that expenses on search engine marketing in 2007 will go over $200 million in total. All innovative companies that think about future take seriously into account paid listings – adds Dmitrij Wasiljew, Link.ru director. The banners are becoming more expensive and will probably be exclusively used by large companies while search engine marketing is affordable for SMBs as well.

“Key” keywords

In order to be completely successful one need to use precisely defined keywords – the ones which are both relevant to company business profile and are frequently used by people in queries made in search engines. The most popular queries between Dec 2006 and Feb 2007 were: papers (proceedings), desktop wallpapers, horoscope, postcards, weather, games, news, mp3, proverbs, dates, mobile phones, recipes, friendships, music, anecdotes, jobs, cars, predictions, sex, erotics, map of Moscow, chat, samsung d500, kamasutra, flats, photos, nokia, football, russian radio, lyrics, motorization, porno, pregnancy, Aeroflot (according to SpyLOG stats – http://gs.spylog.ru/r/?reportId=8&categoryId=1). Maybe this will be an inspiration for somebody when planning a PPC campaign on, let’s say, Yandex…

Who can see the advertisement?

Most of them are the Russian people – 44.4%, but the advertisement can be also presented to the Americans (14.5%), Ukrainians (4.7%) and Germans (3.5%) not to mention others. That is why search engine marketing in Russia gives the opportunities to reach people from different parts of the world. When talking about the Russian cities, there is one strong leader – the capital (Moscow) with 44% and other cities like Sankt-Petersburg (10.1%) or Jekaterynburg (2.6%), according to SpyLOG stats (http://gs.spylog.ru/rsu/?categoryId=1).

What are the benefits of search engine marketing?

Search engines are responsible for a significant traffic share on Russian websites. This is the result of good exposure in organic listings as well as paid listings activity conducted by Russian companies. The examples below present some traffic statistics on different sectors in the Runet in Nov 2006 (SpyLog stats http://gs.spylog.ru/tcu/5/preView/274.html).

Finance

• Users monthly: 1 200 000
• Traffic share:
• 57% – direct visits
• 32% – search engines
• 11% – other sources
• The most commonly used keyphrases in this sector:
• credits, banks, mortgage, consumer credits, car credits, credit calculator, credit card

Computers

• Users monthly: 1 801 000
• Traffic share:
• 64% – direct visits
• 29% – search engines
• 7% – other sources
• The most commonly used keyphrases in this sector:
• notebooks, computers, driver, computer sale, notebook sale, notebook review, Asus, laptop installment, Dell inspiron 1300, Dell inspiron 6400

Mobile phones

• Users monthly: 1 115 500
• Traffic share:
• 47% – search engines
• 46% – direct visits
• 7% – other sources
• The most commonly used keyphrases in this sector:
• mobile phones, cellphones, nokia, mobile phones catalogue, sony ericsson, nokia 8800, mobile phones online sellers, mobile phone sale, nokia n72

Cars

• Users monthly: 1 923 000
• Traffic share:
• 44% – search engines
• 38% – direct visits
• 18%- other sources
• The most commonly used keyphrases in this sector:
• Mazda, Ford, Nissan, Citroen, Honda, Mitsubishi, Suzuki, Renault, Ford Focus

Travel

• Users monthly: 2 484 900
• Traffic share:
• 58% – direct visits
• 33% – search engines
• 9% – other sources
• The most commonly used keyphrases in this sector:
• Turkey, warm countries trips, hotels in Turkey, Egypt, holidays in Turkey, holidays in Egypt, hotels in Egypt, New Year trips, Greece, Tunis, Creta.

Runet + SEM = SUCCESS

By spending money on search engine marketing in Runet one can create new opportunities, particularly in the commerce area. The advertising activity in Russian search engines gives the possibility for all companies focused on the international trade (both exporters and importers) to be present on this big market in order to make new business contacts, agreements and increase the revenues. As usually, the first ones will be the winners – that is why we strongly recommend taking into consideration SEM activity in Russia as it may bring significant profits for almost every company.

Maciej Galecki
http://www.articlesbase.com/online-promotion-articles/how-to-achieve-a-success-in-runet-invest-in-search-engine-marketing-131602.html

Where The Money Is:

For freelancers who are primarily interested in earning a very high income, it’s smart to look to industries that mail very large quantities. Industries that mail very large quantities can do so only if they have a very large pool of buyers.

And consumers are a very large market, especially when it comes to certain widely used products such as face cream, vitamins, and publications. If a company drops a million pieces whenever they mail, and they’re selling the product in a one-step (mail order), then they would place a very high value on the copywriter who can get results, even if incremental.

This is the arena where you’ll find your most lucrative opportunities…work that can often command mailing royalties in addition to a hefty up-front flat rate. Imagine writing a mail order package for $15,000 and then making $20,000 every time it rolls out to 1 million names!

Of course, like practically everything else in life, the big mailers are fewer in number, representing the top of the pyramid; many smaller B2C companies occupy the middle and bottom portions of the pyramid.

Companies in the middle group (mid-size companies) are also great sources of business, paying well if not astronomically so. Small businesses, however, often do not have the funds to pay for professional copywriting, and often don’t understand direct marketing or the value of copywriting, and must be educated. A common phrase uttered by the experienced copywriter is “I don’t take clients I have to educate.”

The Business-to-Business Market:

Unlike the B2C market, the consumer and prospect universes of businesses are usually much smaller, often occupying niches that can be miniscule indeed. In such cases, all marketing costs are scrutinized with the utmost detail, with each campaign targeting a certain ROI. It’s not uncommon for a large, well-known brand to consider a campaign a success if it brings in 15 or 30 high quality leads. (Sometimes these leads have buying power that reaches into the millions of dollars.)

According to Direct Marketing Association statistics, about two-thirds of the B2B space is lead-generating in nature, with the remaining one-third order-generating. A review of my own copywriting samples bears this out.

For the copywriter, the difference between a lead-generation job and a mail order job comes down to money. Since it usually takes more “real estate” (space) to convince someone to “write a check now” than it does to convince someone to “raise her hand” (lead-generation), an order-generating job should pay more than a lead-generation job, and sometimes much more.

In terms of pay structure, most B2B companies work on flat rates and would find the idea of “bonuses” and “royalties” foreign. However, I have successfully negotiated pay structures that offer extra pay for goals met.

Dangerous? Absolutely.

But once you have the utmost confidence in your knowledge and talents, and if you trust the company implicitly (a nailed down contract is essential for any job, no matter who they are or what they pay)…then you can do a little “gambling” and increase your potential for income, to say nothing of “upping the excitement.”

Chris Marlow
http://www.articlesbase.com/copywriting-articles/find-out-where-the-highpaying-freelance-copywriting-jobs-are-89898.html

Duration : 0:3:33

Technorati Tags: MC

In the present era the efforts to prevent earth are going on a war scale. It is undeniable that the entire world is facing the threat of environmental crises. The situation will become more adverse in the upcoming years. Some of the major problems are not confined to a particular country or continent but on a global scale. These major problems include global warming, ozone layer depletion and exhaustion of energy resources.

When it is about matching-up with the energy needs of global industries and the demand of every household then we are highly depended on non-renewable sources of energy. It is a kind of deliberation which is leading us towards an unsecured future.

Although non conventional (renewable) sources of energy are emerging as an adequate option for the traditional sources of energy but still there are lot many things to do so that their application can be expanded to a large scale.

To tackle out the problem on a global level it is significant that the renewable sources of energy can be accepted and admired by every individual. It is essential that the worth of these lately discovered sources should be understand by everyone in every part of the world and for that internet can be an exceptional source.

There are a large number of sites available on the internet which have proven themselves to be the marketplace for environmental technologies. You can look for one such site where one can register and avail all kinds of information, recent changes, initiatives been taken throughout the world, etc.

When it is about the non traditional sources of energy then renewable energy solar wind has its own prominent place. Researchers have seen enough potential in renewable energy solar wind to meet the future needs of mankind.

There are some of the sites available on the net which are highly recognized as the websites for renewable technologies. One such site on the internet which you can look for renewable energy solar wind technologies is Enerlix.

Enerlix is a site which is highly renowned online for information, trading and communication on environmental technologies. It is the marketplace for hydrogen, fuel cells, and renewable energies. Enerlix was once recognized by the name of Energyportal24.

Why Enerlix?

It is because of the following reasons.

Ø      Wide collection of information: besides renewable energy solar wind technology, one can also avail information about fuel cells, bio energy, hydrogen, wind power, hydropower, geothermal, cogeneration unit, energy savings, etc.

Ø      Ease of navigation:   Enerlix is a site which is highly friendly to the user. One can easily navigate the entire structure of the site (including all the sections) in no time. You are just required to register for free and you can avail all kinds of features offered by this site.

Ø      B2B marketplace: Enerlix is an international business to business (B2B) marketplace for environmental technologies. The content area of environmental technologies also includes renewable energy solar wind technology.

Ø      Exclusive services for free! There are free tools available including efficiency calculator, reference books, eco-energy calculator, etc. In the reading section there are press releases, articles, reports to enhance your knowledge. With publishing events you can submit new worldwide events including congresses and fair trade.

Vikram Kumar
http://www.articlesbase.com/business-articles/look-for-enerlix-for-views-on-sustainable-renewable-energy-solar-wind-technology-694435.html

It would be safe to say that Ecommerce is not one of the hottest trends in Asia. According to eMarketer.com,’ B2C e-commerce growth is slow through much of the region, B2B e-commerce is already rapidly expanding in most Asian countries. Total B2B e-commerce revenues are expected to grow from $36.2 billion in 2000 to over $300 billion in 2004.

In fact, Asia is ahead on the user technology front and is rapidly adapting Mcommerce (Mobile Commerce) as there is a burst of mobile phone users in the Asian Subcontinent and it boasts of growth rates never seen in any other part of the world. IDC reports that Asian Mobile phone sales were at 366 million units in 2007 and are likely to increase at the rate of 10% in the coming couple of years. With India and China leading the race for the largest democracy with the highest number of mobile phones, Mcommerce is likely to become a way of life rather than an exception.

Ecommerce cannot be completely ruled out though. Many Mcommerce services are being supported by full fledged ecommerce environments and though bandwidth continues to be a stumbling block in some Asian countries, ecommerce is managing to survive due to the ease-factor which is being demanded by the corporate sector. Japan has been a leading force in the Mcommerce bandwagon and now offers eWallet services to NTT DoCoMo users where they can make payments for utilities as well as on-the-spot purchases via their mobile phones.

China has limited ecommerce penetration due to non-availability of internet services in the semi-rural areas but it comes as no surprise to see a Chinese farmer checking out the latest commodity pricing on his mobile phone via an SMS Gateway! Ecommerce might become a way of time with the West, but in Asia, it is Mcommerce which has really taken off in spite of a couple of false starts.

Developed Asian economies like Singapore, Korea and Taiwan are involving the government in Public-Private Partnerships (PPP) which will help create Mcommerce gateways for important utilities thus making it a valuable service for the entire population. Industry watchers also feel, that the new devices where mobile telephony services and internet access are easily available will result in a merger of Ecommerce and Mcommerce.

Setting up a shop at uShops.com

All Sellers at uShops.com are assigned a Free Online Shop and the web link is username.uShops.com . For example, if your users names is REEFS, your Free uShop will be at http://reefs.uShops.com  . Not only is this URL easy to remember, it is quite easy to market as well. Further customization options can be used by way of banners, avatars and special announcements

cadyna
http://www.articlesbase.com/online-business-articles/ecommerce-trends-of-asia-20082020-689124.html

Duration : 0:2:45

Technorati Tags: glokie, haha, hip-hop, jazz, leefal, mint, monkey, new, on, pembo, pop, powerhouse, Raver, rocking, spot, tune