How to Drive Traffic – The Holy Trinity of Social Media Marketing – Facebook, Twitter, Blog
http://www.socialmediapathways.com Drive customers and fans to your business, celebrity or endeavour with The Holy Trinity of Social Media Marketing. How to use Facebook Fan Pages, Twitter, and Your Blog to create maximum internet present for your website. Get more details on how you can use The Holy Trinity of Social Media Marketing at Social Media Pathways.
Duration : 0:8:38
Categories: Social Media Marketing Tags: facebook, Facebook Marketing, how to, Social Media, social media management, social media manager, Social Media Marketing, social media networking, twitter, youtube
Marketing Viral E Social Media: O Que É Que Os Dg’S Realmente Pretendem?
Quando os DG’s – Directores Gerais – dizem “ Quero Marketing Viral” ou “Precisamos de desenvolver contactos usando Social Media”, o que é que eles efectivamente querem dizer? Marketing barato sem budget? Ou estarão apenas a lançar umas “buzz-words” só porque estiveram recentemente numa conferência, ouviram alguém falar disso e acharam “engraçadas” as expressões ? Ou será apenas porque está na moda?
Em primeiro lugar, marketing viral e social media são técnicas. Logo há que perceber qual o objectivo, de forma a determinar qual a técnica certa a aplicar: fugas de informação controladas, rumores, negócio B2B, vendas B2C… Depois, são conceitos diferentes. Estão relacionados, mas cada um requer planeamento e recursos específicos para serem concretizados. O marketing viral pode incluir uma componente de social media. Ambos partilham o mesmo objectivo fundamental: colocar potenciais Clientes a falarem do produto!
Note-se que os programas de social media só podem ser eficientes quando há uma comunidade-alvo a atingir. Isso exige um planeamento rigoroso porque, efectivamente, não conseguiremos controlar o sentido e a direcção das conversas. A possibilidade de dirigir as conversas é pouca , mas o valor deste tipo de aproximação tem um valor tão positivo como o “boca-a-boca” de Clientes satisfeitos. Por outro lado, social media é mais eficiente nos modelos de negócio tipo B2C pois esta comunidade-alvo é composta por compradores/Clientes finais. Por isso, tornar eficiente um programa social media num modelo tipo B2B é mais desafiante porque o processo de compra é mais complexo, existindo prescritores, influenciadores, peritos, conselheiros e decisores. Raramente encontraremos todos eles na mesma comunidade-alvo, pelo que o programa de social media terá de ser endereçado de forma abrangente para ser eficiente.
Em relação ao marketing viral, este inclui esforços também de social media. Ainda que o objectivo seja o mesmo, as técnicas de marketing viral atingem um alcance mais amplo do que os programas de social media. Um exemplo extremo para obter alternativas e alcançar um vasto leque de comunidades, é o da empresa que colocou publicidade nos filtros dos mictórios públicos. Relacionado com este exemplo extremo está o conceito de marketing de guerrilha, no fundo, trata-se de fazer marketing a baixo custo. Menciono isto apenas para diferenciar do marketing viral, que pode ser conduzido também usando uma aproximação de baixo custo. No entanto, há bons programas virais que podem exigir orçamentos avultados, particularmente se forem incluídos conceitos de video e imagem.
A minha experiência de trabalho com vários DG’s , ensinou-me que entendem este tipo de comunicação como diferente da que a sua geração está habituada, pensando que o seu alvo é um tipo de público mais jovem, em que social media permite ter a grande oportunidade de conversar com futuros Clientes aos quais contam a história da marca. Por vezes, alguns DG’s não entendem como podem ter êxito ou funcionar este tipo de técnicas que potenciam conversas e partilha de ideias. No fundo, é essa a nossa função enquanto responsáveis de Marketing ou de Vendas: convencê-los que funcionam, mas isso pode ser conversa para outra altura …
Miguel Cristovao
http://www.articlesbase.com/gestão-articles/marketing-viral-e-social-media-o-que-que-os-dgs-realmente-pretendem-690294.html
Categories: Social Media Marketing Tags:
What are the advantages of social media optimization?
I have heard about social media optimization (SMO) but I guess I just don’t fully understand the concept. What are the advantages of it for someone like me who makes niche affiliate marketing websites?
Although it sounds confusing, social media optimization is basically generating traffic to your sites through social media websites such as Facebook, Twitter, and submission sites like Digg. This could mean that you sign up for a Twitter account and you add a Twitter feed on your blog or auto-post your new blog posts on your Twitter page.
It could also mean adding a Digg button on your website to allow your readers to submit the article to the social media community. The way that this works is that if it gets enough digs on the site, it will be featured on the home page or category page and more people will be aware of the article and will come visit your site.
Other social media optimization features could be YouTube, Ning.com, any forums, and blogging communities. The advantages of using these are that you draw more traffic to your website. More traffic to your website may lead to more affiliate sales for you.
Since you are setting up multiple niche websites, you most likely are not using your real name on the sites or not letting people know that you own all these affiliate websites (this is how most people do it). So some of these social media sites may not work for you if you want to maintain your anonymous site. Check out www.mattbacak.com as he has some great advice on social media and affiliate marketing.
Categories: Social Media Marketing Tags:
Avoiding The Pitfalls Of Social Media Marketing
Learn here how not to make the common mistakes of social media marketing.
Duration : 0:5:44
Categories: Social Media Marketing Tags: blog, digg, facebook, linkedin, micro blogging, My Space, personal page, slide share, social bookmark, Social Media, social network, Stumble Upon, twitter, user generated content, web 2.0, You Tube
How to Generate Leads on the Internet with Social Media Marketing
How to Generate Leads http://www.TrafficVaultSecrets.com How to Generate Leads is one of the most important aspects of Success in Only Business this is because in or order for you to create lasting impact and Brand Equity you need to know how to become the HUNTED instead of the HUNTER. Most people go down the route of Pay Per Click and Offline Advertising to fill up their funnel but this fails to give you a Unique Selling Point in the Market place because it is difficult to stand out from all of the other competition.
This is when people also look into Social Media and Video Marketing for how to generate free leads on autopilot and this is what Nathan Salmon of Capital-Visions has become an acclaimed expert over many years. You may be in a Small to medium sized business and are currently struggling for the SECRETS of how to generate business leads and my friend you are not alone because thousands struggle daily and the crazy factor is without leads their is no business therefore it is imperative to position yourself as an authority and master in this specialised skill. How to Generate Leads for Sales may also be of high priority to you as you do not want just browsers but you want targeted hot prospects and buyers who will turn into sales and repeat customers this is where Nathan’s Blueprint comes in. Instead of looking at Yellow Pages or Offline mediums the most important thing these days is to have an active presence on the Internet and that is why it is crucial for you to know how to generate leads online. In many different niches this can be achieved through Social Media, Article Marketing, Press Releases video marketing and Podcast marketing. If your involved in Online Businesses it’s ‘bread and butter’ of Success. How to generate leads in network marketing is Vital but the problem is that too many of the secret strategies have become mainstream and therefore non-effective you need to know the behind the scenes strategies to have a strong competitive advantage. How to generate leads in real estate is important because the more prospects that you bring through your funnel means the more viewings you will have and the more viewings that you have brings the Law of Averages favourable to your door and more sales. You may be searching for how to generate leads for mlm and have looked around but you see the same old tripe but know that the leaders are doing a lot more than they are letting on or teaching. How is possible to put up a video and it go straight to the 1st page of the website or embeds straight away on the 1st page of Google but when you do it this video becomes non existent in the search engines this is why Direct 1 on 1 Mentorship is imperative and the best strategies to be revealed. how to generate leads for network marketing and how to generate leads on the internet go hand in hand because this particular business model works online and offline. When you can funnel your prospects and leads from offline to online and then position yourself where they are looking you can instantly become the TOP distributor in your business. Do not get caught up in the hype and think that free means bad or poor or low in value as this has been the nucleus of many of my successful businesses over the years and I remember myself often times when I starting out searching for the answers on how to generate leads for free. When I first started out online I was chasing people into my Business and begging them to join my opportunities calling a mass amount of people daily but not having any conversion I was crying out for the SECRETS on how to generate leads WITHOUT cold calling. That is when I learnt the strategies which I am gladly going to teach you today about Attraction Marketing & Web 2.0. How to generate leads with marketing for my Home Based Business? that is what I searched for many years ago and I am glad I found the answer and that you have got them today as well. A lot of people ask me but Nathan you have been doing this for a long time and are an expert but How do you generate leads? My answer in short is that I give Massive use Value and position myself as the authority in the chosen deliverable and then I get an abundance of prospects who chase me because they want what I have. If you really want to know how to generate leads and grow your business then get in touch today it would be my pleasure to teach you and share my SECRET strategies with you to help propel you and your Business to the next level. In closing there are many ways to generate leads but always the best way to generate leads is for you to position yourself as the Leader and as the Authority. The Shepherd not the Sheep, the Teacher and not the Student. Welcome to the Class of How to Generate Leads.
Duration : 0:7:4
Categories: Social Media Marketing Tags: how to generate business leads, how to generate free leads, How to Generate Leads, how to generate leads for mlm, how to generate leads online, how to generate sales leads, howtogenerateleads
Social Media Marketing in 3 minutes
http://upsidedowniceberg.com
Discover how using Social Media Marketing to promote your business can keep you top of mind with your prospects. Use Social Media to position yourself as an expert in your field, teach people how to solve their problems with your product or service and develop a lasting relationship. After all, we all know people buy from people they know like and trust.
Discover the 4 step formula for using Social Media Marketing for your business…
Duration : 0:3:34
Categories: Social Media Marketing Tags: articles, belcher, english, eric, ezine, jody, kurit, Marketing, media, perry, plain, revolution, social, socialmedia, squidoo, twitter, underhill, upsidedowniceberg, youtube
Social Media Marketing | Perry Belcher
http://www.perrybelcher.net Perry Belcher demonstrates how YOU can use social media in business without being a jerk.
Duration : 0:10:12
Categories: Social Media Marketing Tags: belcher, media, perry, social
What resources do you use for social media marketing?
Any place where you can create and distribute your own content is what I consider a "resource."
I use a website as my #1 resource.
Twitter and FaceBook are my resources for connecting with people in my target market.
The content I create at my website, articles I write at Squidoo and EzineArticles are my resources for creating content targeted to potential customers.
I then attract people from my target market to my content. When people find my content valuable they tend to follow my recommendations to my monetization (Money making model).
I also use Digg to bookmark my articles and also others’ content that my audience will find valuable.
Hope this helps!
Categories: Social Media Marketing Tags:
Mastering Social Media Marketing, 43Things, Part 2
Part 2: How to use http://www.43things.com (43-things) to promote your business, career or self utilizing one of the most powerful new online social media marketing techniques in the world. 43things.com maximizes your online community by helping you build an audience with a vested interest in your success. Vidgo Viral
( http://www.vidgoviral.com ), your social media promotion provider, brings you a first look at ‘Twitter with Goals’. Or should we say ‘Twitter on Steroids’. If you haven’t incorporated 43things.com into online social media promotion plan, watch this video in our social networking series and get started.
Duration : 0:7:14
Categories: Social Media Marketing Tags: 43Things, Marketing, media, Promoter, promotion, social, Vidgo, VidgoViral, viral
How does social media help in measuring the return of investment of a company?
With social media being a prominent mode to gain popularity, companies streamline their efforts to build an entire presence through twitter, facebook & other popular social media outlets.
Talking about ROI, it is indispensable to form parameters before measuring the profits for a company.
Hence, business and marketing professionals who embark on the journey of social media should define what they want to achieve from using social media outlets
Investment in social media efforts CAN be measured and should be tracked with a beginning baseline and an end goal in mind. Mashable has a great article about social media ROI that includes an informative and entertaining slideshow by Olivier Blanchard. (http://mashable.com/2009/10/27/social-media-roi/ )
Here’s the overview:
A business that wants to track their ROI from social media should start with a baseline of your company’s current growth, website visitors, online transactions, telephone inquiries, etc. If you don’t have this information, start tracking it.
Next, create an activity timeline that tracks all new social media projects: blog launches, new Twitter campaigns, press releases, etc.,
By stacking these timelines on top of one another, your company can create a picture of which efforts are working, and which ones aren’t. Over several months, you can graph your progress and watch for correlations between events, such as certain blog articles equaling more customer calls, or positive online mentions and a jump in site visitors.
Keep in mind, though, that another part of a good social media campaign and tracking ROI is having a goal in mind when you start so you know where you want to be. Your goal could be monetary return (more sales), or non-monetary (brand awareness, increase in social media mentions). It’s not too late to start tracking your progress so your business will know how your social media efforts are affecting your company.
-natalie, Red Humpy Design
http://www.RedHumpy.com/blog
Categories: Social Media Marketing Tags:
