Master PPC Advertising for Maximum Web Promotion
Using pay-per-click advertising has benefits and drawbacks. But what exactly is PPC advertising and what it can do to help your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is pay-per-click advertising. This is a technique used in search engine marketing and Facebook that requires one to pay a fee every time someone clicks an ad. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines (like Google, Yahoo, etc) . Just be sure your ad copy is good to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising:
1.You don’t need to be a genius in computer and technology to be able to run a PPC ad campaign.
2.Immediate results are seen after a few days or even hours you create your campaign.
3.No need to make a website conform to the SEO rules.
4.Nothing to lose even if you do not top the pages of different search engines.
5.You can make use any existing search engine.
6.You can type in any amount of keywords you want.
Cons of PPC advertising includes:
1.Fixed payments every month to the search engine you choose.
2.PPC received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3.Inability to pay for the fees next month would mean removal of your website on the paid listings.
4.This advertising can only be used temporarily because it is difficult to handle in the long run.
5.PPC (Pay-per-click) pricing can be costly for long periods of time.
But how exactly pay-per-click advertising can increase traffic and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. Pay Per Click search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
Pay-per-click advertising enables advertisers to control how much they want to spend their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. Pay-Per-Click advertising networks provide a platform to identify the audience by geographic setting, topic and industry. These networks have a list of websites all over the internet of publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC (Pay Per Click) advertising, what are important are the keywords and phrases. You have to select at least ten or twenty “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids well. Do not go overbidding because you will only lose money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion USD in 2004 to $5.5 billion USD in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC (pay-per-click) advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.