Making Social Media Worth Your While
Is social media really worth all the effort? That’s the question that many CEOs ask their marketing teams. It’s hard for the C-level executives to understand where the true value of social lies since the results take time and are not always in dollar amounts. Based upon research from his company Meteor Solutions, Ben Straley says they have found that social media actually plays a large role in the success of online marketing campaigns.
Duration : 0:5:1
