Email marketing advice from Barbara Westhorpe, President of Bamboo Cricket
Jeff Ginsberg, Chief Email Officer of The eMail Guide, interviews Barbara Westhorpe, President of Bamboo Cricket at the MarketingSherpa eMail Summit 2010 in Miami.
Duration : 0:6:48
Categories: Email Marketing Tags: Bamboo Cricket, Email Marketing, email marketing advice, email marketing insight, Marketing, the email guide, tips
Lead Capture and Email Marketing with Autoresponder Wizard
Dynamic and integrated lead capture, autoresponder, sales team and recruitment wizard that promotes multiple businesses
Duration : 0:4:13
Categories: Email Marketing Tags: Email Marketing, lead capture, multiple businesses, recruitment, sales team manager
Adding a Newsletter Sign Up form to Facebook by Campaigner Email Marketing
Try it free http://www.campaigner.com/email-marketing-trial.aspx. If you want to make sure your business stays top of mind with your Facebook fans and likers, adding a newsletter sign up form to your Facebook page to collect their email address is the best way to do so — allowing you to send email offers direct to their inbox rather than relying on Facebook trending.
Duration : 0:3:6
Categories: Email Marketing Tags: Campaigner, Campaigner Email Marketing, Email Marketing, Email Marketing tutorial, facebook, Sign Up Form Tutorial, Social Media Tutorial
Seth Godin on Email Marketing, Social Media and more
Seth Godin talks about the power of permission-based email, being Google Friendly, social media and how the internet has changed everything. Filmed at Seth’s London Session on 17th Feb 2009.
Duration : 0:2:51
Categories: Email Marketing Tags: Email Marketing, permission marketing, seth godin, Social Media
Creating Segments by Campaigner Email Marketing
Find out how to filter email contacts based on specific criteria.
Duration : 0:3:58
Categories: Email Marketing Tags: Campaigner, Campaigner Email Marketing, Email Campaign Segmentation, Email Marketing, email marketing service, Email Segmentation, Marketing Segmentation, segmentation
What Do You Test In Your Email Marketing?
http://www.aweber.com Chris Garrett discusses what he tests in his email marketing campaigns.
Chris also talks about the value of tracking long-term metrics, not just short-term ones.
Recorded at SXSW 2010 in Austin, TX.
Duration : 0:2:24
Categories: Email Marketing Tags: #sxsw, Aweber, chris-garrett, Email Marketing, subject-lines, testing
Creating Effective Email Marketing with Performance Desk
A Step-by-step guide to creating a powerful email marketing campaign with Performance Desk from Resilient Labs. Learn more at http://www.performancedesk.com
Duration : 0:8:37
Categories: Email Marketing Tags: CRM, Email Marketing, Help Desk, Inventory Management, Medium Size Business, Performance Desk, Resilient Labs, Sales Force Automation, small business
Profitable Email Marketing Secrets…Part 5 Revealed!
Part 5 – Simple email and list building can be insanely profitable…I’ll show you how to in this email marketing series of 7 special reports. For more great information go to: Business-Ad-Ventures.com
Duration : 0:9:2
Categories: Email Marketing Tags: Business, business marketing, contact email, direct email, email, email address, email campaign, email list, Email Marketing, email newsletter, email opt in, email software, emailing, follow up, Internet Marketing, lead generation, list building, lists, mailing list, Marketing, marketing campaign, online business, opt email, profit, send email
7 Crucial Tips for the Email Newsletter Marketing Do-It-Yourselfer
To be successful in email newsletter marketing demands that you go beyond just advertising; you need to respect your customers and speak to them in a personal, familiar tone. Due to the impersonal nature of spam, email marketing has become more personal by necessity since the 2003 adoption of the CAN-SPAM Act. This law defined spam as email messages sent without permission.
Smart do-it-yourself email marketers have recognized that annoying spam has destroyed customer loyalty. Therefore, a successful email marketing campaign needs to be more personal, original and unique. The following tips will show you how to use email marketing effectively so that you can turn your leads into sales:
- Obtain permission. Without obtaining permission to email, you risk losing customer goodwill and the possibility of CAN-SPAM penalties which means getting blacklisted by ISPs that will refuse all emails that come from you. Permission is not difficult to obtain. You can have people sign up for your emails by offering something of value such as a whitepapers, special discounts or e-books — in exchange for customers signing up to receive your newsletter. The sign up option should be provided through your website or through paper forms that you distribute through traditional mail, events or affiliated business networks.
- Target your mailing list. A good way to obtain permission to send email newsletters is to have your most loyal and repeat customers ask their friends to sign up also. This can result in a screened list of prospects interested in what you have to offer. You can also try co-registration, which means that you offer your newsletter through a registration form appearing on multiple websites. (You should do some research beforehand to ensure that any co-registration programs you participate in reach your targeted demographic).
- Be persistent. It takes time to develop relationships with customers. Successful email marketing needs a good foundation which includes an entrance strategy to greet new customers or prospects and setting up expectations for your new relationships. The first couple of emails are the most critical. By the second or third email, you should begin delivering on your prospect’s expectations by sending the discount or whitepaper you promised in the beginning.
- Use stories. A good newsletter should be more than just a summary of your company and what it offers. Provide specific and useful content. Use stories to get your readers interested. Fill your content with information that is helpful and beneficial to your audience.
- Stay away from heavy graphics. Your newsletter design is very important since many email filters block graphics, logos and Flash animation. This can prohibit a prospect or customer from receiving your newsletter. Offer both plain and rich text email newsletters so that customers have the option of selecting the format of the newsletter.
- Provide an exit strategy. People who have signed up for your newsletter did so because they wanted to read what you had to say, but this can change over time. Implement an exit strategy that allows recipients to opt out of your newsletter. If not, this may put you in the “dangerous” spam category.
- Be clear about your goals. The key to maintaining a successful email newsletter campaign is to know exactly what you want to get out of it and be prepared to set new goals as your business needs change. If necessary, consider an email newsletter service to help you reach your email newsletter marketing goals.
Categories: Email Marketing, Internet Marketing Tags: Email Marketing, email newsletter marketing, email newsletter service
David Meerman Scott on Email Marketing IMS10
David Meerman Scott (@dmscott) & Capt. Nathan Broshear (@usairforce) talk about email marketing and what needs to happen for it to really work for companies. Earlier in the clip @dmscott also expresses his frustration about American Airlines not being very smart about their email marketing efforts. Filed at the Inbound Marketing Summit 2010, Boston, MA. Share and Enjoy.
Duration : 0:6:29
Categories: Email Marketing Tags: @dmscott, @usairforce, Email Marketing, ims10, United Airlines
